Survey tools: The 6 best alternatives to Google Surveys

The survey tool Google Surveys is no longer available from 1 November 2022. We have found the 6 best survey tools that you can use instead.

Google shuts down Google Surveys

Over 10 years ago, Google launched Google Surveys, a survey tool. With it, Google wanted to give companies of different sizes the opportunity to conduct market research for little money. This is history: from 1 November, Google Surveys is no longer available. Users still have until 1 December to access and download their history and data.

Google has no immediate plans to offer a follow-up tool, according to their site. That’s why we want to introduce you to the best 6 alternative survey tools.

What are survey tools and what are their benefits?

Survey tools are feedback and data collection solutions that collect valuable data through surveys or forms available online. Thanks to online surveys, data collection can nowadays be done quickly and easily, as well as around the clock and regardless of the respondents’ location.

Survey tools help companies get feedback from employees and customers to build their brand. These tools are also extremely useful in education – for example, to collect data for a study or to provide feedback on teaching. Online survey tools can even help organize a successful event. You can use them to find out how many people will attend, what food they prefer and collect contact details. And even if it’s just about scheduling with friends, a survey tool is the perfect tool for quick insights.

The most important uses of survey tools:

• Measuring customer satisfaction
• Feedback on products
• Checking employee satisfaction in companies
• Creating opinion polls
• Appointment and event planning
• Scientific work

The 6 best survey tools

Whether you’ve been using Google Surveys and are looking for an alternative, or you’re using a survey tool for the first time, here are the best tools for you: We have reviewed various tools with which you can create surveys and questionnaires online and have found the best 6 for you.

Open as App

Open as App is a no-code platform that allows you to create a smart survey app based on a spreadsheet in no time. You can easily collect data on your smartphone or tablet – no matter where you are. After data collection, your results are automatically evaluated. You can manage the results and import them into another system.

If you have the questions of your survey available in a spreadsheet or questionnaire in Excel or Google Sheets, Open as App offers the easiest way to create an online survey. You upload your file to Open as App’s cloud and the platform automatically analyses your data. Then you just select all the cells of your spreadsheet that you want to display in your app. Any formulas or data formats are automatically transferred. Before you publish the app, you can still customize the design template and, for example, add additional functions such as a button for printing or sending by email.

Advantages of Open as App:

• Automated app creation
• No programming skills required
• Simple to use
• Convenient and detailed evaluation of results
• Individual design
• Works online and offline
• User-defined adjustments possible
• Logic of the Excel file is completely taken over

Disadvantages of Open as App:

• Data source such as Excel or Google Sheets is required

Do you want to test Open as App yourself? Connect your spreadsheet now and create your own survey app.

Google Forms

Google Forms can be used for smaller online surveys. Google supports the user from the creation of an online survey to the evaluation of the data. It offers various survey types and templates, and the design of the surveys can be customized. The tool is free of charge, but its range of functions is limited compared to other tools.

Advantages of Google Forms:

• Free of charge
• Individual design selection
• Predefined questionnaires
• Document can be shared and edited by several people

Disadvantages of Google Forms:

• Inappropriate for larger surveys
• Few functions
• App not available in all countries
• Users always see that it is a Google Form

SurveyMonkey

With SurveyMonkey you can create simple opinion polls as well as conduct in-depth market research. The tool offers a wide range of question types and survey templates. There are also a number of powerful functions for analysis. In addition, you can customize the design of your questionnaire.

Advantages of SurveyMonkey:

• Free basic version
• Numerous expert templates
• Wide range of functions

Disadvantages of SurveyMonkey:

• Functions of the basic version very limited
• Expensive tariffs (30 € – 99 € per month)
• Very complex
• User data is partly stored on US servers

Typeform

Typeform is a survey tool that is fantastic for design enthusiasts. A Typeform survey shows only one question at a time and leads respondents seamlessly from one question to the next. The focus is fundamentally on a positive user experience, resulting in higher completion rates than other survey tools.

Advantages of Typeform:

• Extensive free account
• High degree of customization possible
• High completion rates

Disadvantages of Typeform:

• Only available in English
• Tariffs are relatively expensive
• Impractical price structure for companies
• Prone to errors

Zoho Survey

Zoho Survey is an easily usable survey tool for creating online surveys and questionnaires. It has a wide range of features and offers more than 25 question types. You can easily track the progress of your survey through a mobile app. Zoho Survey offers a generous free plan that allows you to create an unlimited number of surveys. However, the tool is not capable of handling particularly complex requirements.

Advantages of Zoho Survey:

• Easy to integrate
• User-friendly

Disadvantages of Zoho Survey:

• User is redirected to spam ads for Zoho Survey after submitting a survey
• Less aesthetically pleasing than other survey tools
• Limited features
• Limited branding options

SurveyPlanet

SurveyPlanet is a suitable survey tool for beginners as it provides hundreds of templates and customizable survey questions. SurveyPlanet also helps you create surveys by generating questions by type and automatically filling in response fields. SurveyPlanet’s free plan includes unlimited surveys, questions per survey and responses.

Advantages of SurveyPlanet:

• Ideal for beginners
• Cheap
• Unlimited surveys in the free version

Disadvantages of SurveyPlanet:

• Weak data organization and management
• Data analysis features can be improved
• Few features for working with multimedia content
• Skip logic and question branching are limited

Conclusion: Don’t do without survey tools

Especially from a company’s point of view, survey tools have become indispensable. There is no better way to get profitable data quickly and easily. Which tool is best for you depends entirely on your goal and the type of survey. So think in advance whether you want to conduct a customer, employee or a scientific survey.

If you already have your survey available in a spreadsheet, we recommend using Open as App. Create your individual and user-friendly survey app in just a few minutes – and have the answers analyzed automatically.