Which factors should be considered when setting the product selling price?

There are many ways to calculate your selling prices correctly. The following factors play a fundamental role in determining the selling price:

• Cost of materials
• Manufacturing/development costs
• Marketing, sales and administration costs
• Transportation or shipping costs
• Target profit margin
• Discount promotions or individual discounts
• Competitive situation and market conditions

Price calculation: How to calculate individual product price

Especially with fluctuating material and development costs, individual discounts or special requests, a product price can vary and is calculated individually for each customer. This is often the case, especially in the B2B sector. The price is often one of the most important topics in the sales pitch. Therefore, a well-prepared sales manager should already be able to quote a price to the potential customer during the conversation. However, in the case of complex price calculations, information may be required that is not mentioned by the customer before the actual meeting. Instead of performing a complex calculation in a spreadsheet, your sales team can simply enter these values into the Product Calculator app and the individual product price is calculated.

Product Pricing Calculator App Benefits

• Useful when there are multiple products at different prices and other calculation methods are too complex
• Having more time to interact with the potential customer than doing manual calculations during pitching
• You can directly create PDF files and send them to the customer
• The app can be used on the smartphone, tablet or desktop

The product calculator is a must-have app for salespeople while pitching about the available products and their costs to the potential customers. In addition to the selling price calculator, Open as App gives you numerous other ways to digitize your sales process. Here are some suggestions for other useful sales apps:

• Offer Calculator App
• Lead Capture App
• Service Quotation App
• Sales Invoice App
• Shipping Invoice App
• Product Database App

… and many more! Learn how to build your own calculation app here.